Bad advertisement is bad...very bad.

Wuruq · June 2016

@Kertain If having no prior MMO experience would exclude that person from seeing the ad, I would call that a missed business opportunity. MMO players aren't born MMO players, everyone starts somewhere. I would think the goal would be to attract all potential players, not just those who already have played an MMO.

Kertain · June 2016

Man it's all on the enmasse and gameforge Tera youtube chanel.
You don't look into games youtube chanels to check gameplays before playing them?
If you don't you should, avoided me a bunch of troubles already.

Wuruq · June 2016

@Kertain Of course I don't check the YouTube channel of a game I've never heard of. TERA simply isn't advertised well if someone has to have played another MMO to have even heard of it. I've never seen an ad on tv, anywhere on gaming sites, and never any on YouTube for that matter. I find TERA only when I specifically look for it or another MMO, which isn't good for attracting new players.

Catorii · June 2016

I don't like it. It's like any other generic ad for browser games with a pretty character that has nothing to do with the actual game.

It does, of course, but if I didn't know TERA, I'd just assume it was a [filtered] browser game.

Kertain · June 2016

Man Tera is around 4 yo you see any game with over one year being advertised with more than a banner on some weird website? When you enter the MMO world you'll look at sites with games top lists top action top rpg top adeventure and so on and so on.
The banner linked in the opening is the remains that everygame leave on google adds to randomly show up acording to the website search preferences of a user, for example since i play tons of MMOs banners like that show up to me on youtube from aion and runescape and neverwinter and so on. I don't even look at the advertisement with enough atention.

If you heard about Tera being a game is not because of that banner, it's either because you play for a long while and you heard of it when it came on or because you found Tera referred on some list of top games no use saying that's bad advertisement when noone will even pay attention looking at side banners from websites.

In other words it's not that Tera advertisement is bad, it's that there was a time when they invested enough in advertisement and now it's only to call some random bored player that goes to the trouble of looking at sideboards so bored he is.

Pascalle · June 2016

It is objectively a terrible banner though. It uses the same old tired castanic headliner, it uses a terrible font with some crappy sparkles, it isn't convincing at all, it isn't visually appealing and worst of all it is boring. Like fair enough if you need a filler banner it is fine, but if this is used for marketing purposes then it is pretty bad.

Idi0ticGenius · June 2016

To be fair, look at JTERA's advertisement

0:01 -- Where have I gone wrong in life?

0:04 -- Maybe you chose the wrong race?

0:08 -- Race? (Text on screen: Kuroda Yuuki, 32, who have chosen wrong race. )

0:10 -- TERA Online is a place where you can be animal-eared bishoujo (translation: pretty girl... kinda)

0:14 -- It was here all along!

..... JAPAN PLS. Though, I have to admit they're quite creative.

Wuruq · June 2016

@Kertain In all the years TERA has been around, I have never seen an ad for it prior to last year after the Steam release. I still see ads for Runescape around (though yes, they are just little side banners) even though it's much older than TERA, and WoW still advertises on television from time to time. (and yes, I'm aware they have the budget to do so, unlike TERA currently.)

Again, you're saying that MMO experience and actively looking at MMOs is how to find TERA, and I still say that it's bad for business to exclude potential customers only because they haven't played an MMO before. Making your ads available is key to proper advertising.

Pascalle · June 2016

@Idi0ticGenius I'm speechless. I think the banner is ok, in fact it is great!! EME NEVER CHANGE. Why does that ad make me feel so uncomfortable.

Sellsilver · June 2016

I couldn't have said it any better than Wuruq. You're not going to look up a game you've never heard of, how could you? The only real advertisement Tera has is word of mouth, otherwise you won't hear about it. That is what advertisements are for and the reason people pay to have their product/business advertise, to get their product seen and looked into.

You don't have to be a genius or a mathematician or statition to know the more something is seen/viewed, the more people will be likely to 'try' the product. And if the only advertisement other than word of mouth is a very poorly designed advert banner, it is much more likely to be over looked.

Just look what happened when Tera went to Steam, it got plenty of good advertisement to a good audience, and even if it was for a short while, the population exploded.

Kertain · June 2016

@Idi0ticGenius

I think that video is worse, much worse than a side banner for bored ppl xD

@Pascalle
I think it looks outdated because it basically is, that is the banner used when game started, noone believes sidebanners from google ads bring players anyway, ppl just make them not to be blamed later for not trying hard enough -_-

Kertain · June 2016

@Sellsilver

And that's the reason why I say Tera advertisement is good, the population explodes when they want it to explode, that means good advertising, the rest of the time they remain happy with the average population and don't spend too much on pointless advertisement, tell me you see ads for runescape better than the one for Tera but do they reflect on more players? Or is it just pointless waste of money?

A separate theme is saying "is the population right now good enough for it to be a nice game?" for players maybe not but maybe for the ppl maintaining it is indeed enough as it is right now.

Squirrl87 · June 2016

It looks like it's about some other than combat kind of 'real action'. Wouldn't make me click and try.

vkobe · June 2016

Sellsilver wrote: »

Just saying, if I had never heard of tera, 100% sure this wouldn't make me want to try it out:

I'm not going to say exactly what it looks like to me, but I'll just say it looks kind of like a generic hentai/porn teaser image. Maybe the internet has just ruined me.
Sure, the lettering and text is fine....besides the previously mentioned though, just makes it look like a cheap web browser game knockoff of some kind

can you link the full picture? because if you customize the picture yes you can use it for porn commercial

Idi0ticGenius · June 2016

@Kertain
Well, JP culture is different. a lot of commercials look like that, majority of them are comedic and stupid, but it does the job of getting one of advertisement's goal: It draws audience's attention very quickly.
If you want to get some good laugh (and some cringing but eh,) look up for more Japanese advertisement on some products.

I mean, there's a reason why their media culture is popular world-wide they literally try to do the same thing irl.

Bad advertisement is bad...very bad.

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