[TERA PC & Console] En Masse is closing, but TERA lives on! We will continue to support TERA PC (NA) and TERA Console until service is transferred. Stay tuned for more information.
[TERA Console] The Grotto of Lost Souls update (v85) is now live! Read the patch notes here: https://bit.ly/TERACon_v85
[TERA PC] The 64-bit update (v97) is now live. Check out all the changes delivered on August 11 here: https://bit.ly/tera64_patchnotes
[TERA PC & CONSOLE] Summerfest Part 2: The Beach Bash is on from August 11 until September 1! Participate in event activities to earn tokens redeemable for costumes, consumables, mounts, and more! Details: https://bit.ly/tera_sf20
Store lacking costumes, etc.
Not sure if this is a known problem, by design, or what, but why is it the in-game dressing room has SO MANY cool costumes, yet the actual Tera store has diddly squat? I'd love to deck my character out in some of the stuff in the dressing room, but I can't. Why don't you want my money, En Masse? 
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You and the rest of the playerbase agree. EME however, does not.
As of now I dont know what happened. Now EMP prices skyrocket to 1:100. Costumes costing 1M to get. This game is not fun anymore and is slowly dying now. No one can afford costumes, except for those who buy gold from 3rd party sources. As for the regular joe's GG for us man.
You're not wrong, but dyeable maid dresses were always a special case anyway. Even if they had reintroduced them as lootboxes, they would have sold like hotcakes because the demand was just that hot (and if they were lootboxes, the average person probably would have paid at least $50 in the end). But I agree that not having them in lootboxes (given that this is what everyone figured would happen) probably helped them sell even more, since sentiment has really soured on lootboxes (more than usual).
For most of the other items, I doubt true/organic "demand" really skyrocketed that much, but a lot of it is just speculation: people trying to quickly buy up supply because they don't know how long it'll be before it'll come back. People holding onto supply are just preying on that "fear" to raise the prices. Not everything is going to become another dyeable maid dress, though -- most items aren't that desirable. In time these less-desirable/less-rare items will go back down (not as far as before, but not everything will sell at those high prices).
In the end, the overall idea will be exactly like seasonal rares were from the start (whether for people paying with EMP or people buying them on the broker): get them while they're new or in-stock. And, just like with those seasonal rares, people will start buying extras with the goal of selling them later as the supply becomes more scarce, and will play the speculation game as to when EME will put them back on the store. So this isn't actually anything new for TERA (this is also at least the third round of general cosmetic retirement, aside for seasonal rares that were always like this), it's just applied a bit more broadly than before, and they use daily deals instead of waiting for special events like Anniversary/Black Friday to reintroduce retired/seasonal stuff (which makes the "speculation game" less predictable and the cosmetic market more volatile).
Honestly, if it were up to me, I'd use the rarity and price of a cosmetic on the broker as a index to trigger putting something on daily deals. Right at the peak of rarity, inject new supply. That way it prevents any given item from being as severely-constrained as the dyeable maid dresses were, and serves as a sort of "price cap" for F2P players. Right now the change still hasn't settled, but this same idea is how they handled it in other games that use this sort of model (like Blade and Soul for instance).
People buying costumes in-game for gold is still a very important market dynamic, and it's always been that way with seasonal rares. I really don't think this has anything to do with stopping that, though right now the market is still reacting to the change. In time this will settle, as it always has before.
I'm appreciative of that at least, plus they might even come cheaper than the original since it's been a while since it's been on the store, and since they're daily deals they might as well come on the daily deals within a couple of days if it's not already been on sale for the past month I reckon.
supply and demand work for physical product
for virtual product it doesnt make sense, because it cost nothing to copy paste and nearling nothing to download or keep it in TO hdd or ssd
You get used to their business 'skills' after a few years of playing. EME and BHS only hire people form the special Olympic section of the business world.
It works in this game because cash shop items are tradeable for in-game gold, so supply and demand impacts the in-game market (as we've seen forever with seasonal rares in thsi game). But even aside that, the other reason for constraining supply is because you want leverage to encourage spending at specific times; that works for digital items just as well as physical (and is even easier with digital items).
Anyway, not saying we should like it... but it's hard to support an argument that it doesn't make sense when it's been used in this game for seasonal rares for so long.
ok so it is not for supply and demand but to scam more efficiency the customers